Tuesday, April 7, 2015

User Generated Content & Social Media


I found the Ted talks assigned for this week exceptionally interesting. First of all, the Ted talk with Jimmy Wales about the birth of Wikipedia was enlightening. It was cool to hear from the actual founder of a site that is an online encyclopedia that the entire world uses all the time without thinking about where it came from. It is a nonprofit I’m sure we all know. The only paid employee was the leader of the software development team. It was crazy to hear that they pay 5,000 dollars a month to keep the site running and that the organization is predominately made up of volunteers. I like how Wales says that the idea behind Wikipedia was to have a “crowd” working together to produce free, accessible information on the web. It was interesting to know that there are constantly teams of editors on the look out for inaccurate information that may have been edited in Wikipedia because I have wondered about how they control that. Another talk I found interesting was Kevin Allocca’s on how videos go viral.  As YouTube’s trends manager he is paid to analyze which videos gain the most views and why. He came to the conclusion that a few things contribute to why videos go viral: unexpectedness, communities of participation, and tastemakers. Essentially the unexpectedness of things get more views that something you might see all the time and are not surprised by. If you don’t see something coming you are more likely to be amused and more likely to share it. In addition the power of communication can make a big difference. And lastly, tastemakers help to spread videos. A tastemaker can just be one person with the power to make everyone else interested in something. I really liked seeing the other side of the things I use on the web daily.

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